Hey Coke CEO,
for a year
to help save the planet?
Sign the letter
We don't work for Coca-Cola. We don't work for a subversive advertising agency that's secretly working for Coca-Cola. We are an independent group of people who believe that there must be new ways to substantially help the world, to work with the system and benefit the planet. We hope you like the idea.
Every year 450 billion dollars is spent on buying media. Here's an example of how one of the biggest advertisers in history could rethink their spending to benefit their business and the world. What if Coke quit advertising for just one year and instead used the money to protect rainforests forever?
With it's roots in the very heart of the brand, this is an idea for Coca-Cola to lead the way. This is a radically different approach for the biggest advertiser in the world to leap ahead of the competition, give an entire generation something real to believe in and become a symbol of hope.
With a proportion of profits from sales adding to the project, this is an opportunity for the whole world to come together.
Would you rather Coke advertised next year or spent the money saving our planet?
"Research claims that the earth is in the early days of a new mass extinction."
Every hour, at least 4,500 acres of forest fall - that's the size of 5 Central Parks (NYC).
Saving the Rainforests is a complex human problem, we need a war room of experts:
This is a fight against profits made from the production of western luxuries: Gold, Prime Amazonian Beef, Mahogany and Oil.
Bringing the world together and happiness is what the brand stands for.
Coke‘s 20:20 vision is to refresh the world, inspire happiness and make a real difference. "If it‘s not business and planet it won‘t get traction" Muhtar Kent, Coke‘s CEO
83% of global consumers say they will change what they buy if that brand makes the world a better place.
Edelman Good Purpose Research
With profits from each sale going to the cause, Coke could create billions of more active fans than normal advertising.
In terms of online marketing reach, this approach could be many times more efficient than normal advertising: the brand's most popular advert (under 50 million views) was seen by far less people than the most popular music video (2 billion views).
Imagine if "Buy the World a Hope" was part of a 5 year "Good Things Happen" plan.
Hey Coke, how about quitting advertising for a year to help save the planet?
Squeeze all the goodness out of your heart, massage it down your arm & slam that throbbing finger down on the SEND button like your planet depended on it.
Support the Buy The World a Hope movement…